The challenge
Zelfbouwmarkt has been a fixture in DIY for decades. Their omnichannel strategy matured over time, with online becoming increasingly critical.
Around 2020, the existing hosting environment started to show its limits. Performance issues became structural and technical optimizations got stuck in endless back-and-forth between different suppliers.
Together with their trusted digital partner Studio Emma, Zelfbouwmarkt started looking for a hosting setup that could truly support their ambitions.
The switch
Around 2020, Zelfbouwmarkt chose to switch to a new hosting partner. And their final decision was to partner with us.
"The choice wasn't purely rational. Price played a role, but so did the vibe. There was a lot of communication with Jo, the founder of Hosted Power. And yes, Jo is just a really good guy. That makes a difference."
- Kristof Van den Berge, E-Commerce Manager Zelfbouwmarkt
That personal connection, combined with strong technical expertise and a clear focus on performance, made the decision clear.
The collaboration became even stronger when Zelfbouwmarkt migrated to Shopware in 2024. Studio Emma had just added Shopware to their platform offering, and Zelfbouwmarkt became their pilot project. Hosted Power already had deep Shopware expertise, which completed the picture.
The solution
A stable, fast Shopware environment
We have been the hosting partner for Zelfbouwmarkt for some years now. Our solution offers them peace of mind. Not only thanks to speed, but especially because of stability during peak moments such as sales periods and Black Friday.
During those peaks, revenue goes three to four times above normal. Where this used to cause stress, the platform now scales smoothly. We proactively anticipate traffic spikes and scaling needs to prevent downtime, lost marketing spend and brand damage for Zelfbouwmarkt.
"The speed is just really good. Sometimes I'm still amazed at how fast everything runs. You can feel that there's constant fine-tuning happening in the background. It just works."
Partnership as a success factor
For Zelfbouwmarkt, Hosted Power is more than a hosting provider. "You really gain a partner. Not an anonymous supplier."
With a shared vision on European cloud, data sovereignty and scalable performance, Zelfbouwmarkt looks ahead with confidence.
"Our ambition is solid growth, which can only be achieved with partners that share the same vision and drive."
